Robust Systems and Technology
Intuitive User Experiences
Develop in the Actual Place
Core Principle
Use computers that will work in any environment.
Use software that has high interoperability.
Any device is a spatial computing device
If you can’t speedrun it, it’s not good.
Making things from scratch/first principles is better than any third party integrations.
Core Principle
The worker's task is the most important thing. We do not interfere with it.
The mission is more important than new technology.
User test constantly. It’s the only way to know.
Planning, organizing, and optimising information flow are essential to UX.
Core Principle
We care about the worker's environment. No worker shares the same environment.
Data should be dirty and we are always prepared to work with dirty data.
We prefer to be in the worker's environment than in an office.